Recently all of the content marketing strategies have been shifting towards video streaming. YouTube was opened in 2005 and since that it has opened up the video scene, including self-expression for everyone. This means that companies also started going this way by creating their own profiles to showcase their content. These days video marketing is growing and it is essential that your business has their own part it is to keep yourself afloat.
You need to remember that your brand isn’t something that is stagnant, especially when it comes to strategy, but you need to breathe some life into it. You can use video marketing to help bring your brand back to life since you can create stunning videos that would intrigue your viewers. If you are looking for a marketing strategy that is going to be intriguing, yet fun and informative, then this is the way to go.
Everyone will be able to access the videos, which would allow you to hit your target audience and much more. Also, the comments and reactions from both your viewers and your company will be instant and you would be able to communicate easily. Communication and connecting with your customers are extremely important in this technology-based era.
There are numerous statistics about video marketing that will help you to see that your business needs to ensure that they are using videos for marketing. Some of them that you need to consider includes:
There are plenty of platforms that you might want to target when it comes to your videos, including the hottest social media sites. 49% of viewers see the videos on Facebook, while 32% watch them on YouTube with 24% viewing them through Instagram, another 22% watches them on Twitter and 22% also watch videos on Snapchat. This is just one of the top reasons that your videos need to be posted on various types of social media sites.
You might think that you can get away without using videos as your marketing strategy, but these days there are more and more requirements. Your business will see a direct increase in their ROI when it comes to videos, especially if they use them over all of the social media platforms. Also, this is a great way to ensure that your customers are able to communicate with you quickly and remember the information that you are giving them in the video.